OUR Story

I grew up in rural Minnesota with a deep love for the outdoors, especially snowmobiling. My passion for snowmobiling was ignited by my grandpa, who was a huge enthusiast himself. He was my ultimate role model until he passed away—a truly remarkable man, wise, successful, and incredibly humble. He imparted invaluable lessons, instilling in me the belief that with determination and hard work, I could achieve anything.

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Listening to my dad and grandpa's stories about their youth deeply influenced me. Some were meant to teach life lessons, while others were so wild I still question their truth today. Nonetheless, these tales inspired me to forge my own path, but with a twist—I capture everything through photos and videos. One day, when I have children asking, 'What did you do at my age?' I'll have tangible memories to share. Subconsciously, these family narratives led me to become a freelance photographer. I document life as if every moment tells a story, always seeking those unique, fleeting instances that would otherwise fade away.

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Bringing joy to others by capturing moments that help tell their stories is incredibly fulfilling to me. Moments are priceless, and through photography, they can endure forever. This passion inspired me to launch my brand—a community for outdoor enthusiasts who are passionate about creating their own stories and living life to the fullest.

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To me, living at a higher altitude means pursuing what you love with the people you love, guided by a mindset geared for success. This lifestyle is addictive, and I'm committed to sharing that passion with others.